I think it is getting people to really care about it, a lot of people never really deal with the ocean, so it is hard to get those people to care about it. I think social media has helped with getting the word out, but people do not really care about it if it does not harm them. I have worked doing research with Darters in freshwater, and 9 out of 10 people do not know anything about them, so we just got to keep on working and spreading the word.