7' graphite pole 10-20# test with a comparably matched reel. The fin nor sport fishers (4000 size) are inexpensive but solidly made. 15-20# braid with 30# 18" fluorocarbon leader. I would purchase a few different swim baits. Top water Zara Spook 4", rapala glass minnow for midwater, and a 3/4 oz bucktail with a uncle Josh's strip for the bottom. There are also a number of plastic baits you could rig with weighted trokar hooks that will get you down to the bottom. Good luck and good fishing!